GiG Software has actually gotten in into an agreement with digital marketing and iGaming operator Jupiter Gaming to move numerous of its online gambling establishment brands onto GiG's CoreX platform and SportX sportsbook service.

The collaboration marks a further action in GiG's expansion within the UK's regulated online gaming market, following the recent rollout of brand-new operator brand names in the jurisdiction, including ITV Win.

The migration will see Jupiter Gaming transition numerous brand names onto GiG's 'technology environment', designed to enhance functional efficiency and regulatory compliance.

Under the agreement, the Jersey-based business will deploy GiG's CoreX platform, supported by the company's DataX and LogicX modules, alongside the SportX sportsbook.

The migration is expected to be finished later this year, enabling the business to run its brand names on a single platform.

Stockholm-listed GiG said its SportX sportsbook will supply innovative trading, prices and threat management tools, helping Jupiter Gaming much better control direct exposure and improve margins.

"GiG's tested delivery in the UK, integrated with the depth of its CoreX item and SportX sportsbook, made a migration to the platform a clear strategic step for Jupiter Gaming," stated James Lowrey, Chief People Officer representing Jupiter Gaming.

"We eagerly anticipate leveraging GiG's innovation to even more strengthen Jupiter's position in the market."

The arrangement shows Jupiter Gaming's decision to bring its brand names onto a single technology platform that can support future growth while fulfilling the UK's stringent regulative requirements. The UK is one of the world's most competitive and tightly regulated iGaming markets, as seen by moves as current as today.

Culture Secretary Lisa Nandy confirmed that operators unlicensed in the UK will likely be barred from sponsoring British sports clubs. Other current examples of the UK tightening its policy consist of the formation of the Illegal Gambling Taskforce along with tax boosts late last year which were revealed in the Autumn Budget.