Lottomatica increased its market share in the highly competitive and regulatory hard Italian gaming area by around 2% during the first half of the year, according to the group's newest monetary statement.

Publishing its Q2 and H1 accounts, the betting, gaming and lotto group outlined total income of EUR1.1 bn for H1 and EUR543.1 m for Q2, representing year-over-year growth of 15% and 10% respectively, with development happening throughout its 3 main item verticals.

The group has actually closed H1 well in the black, with adjusted EBITDA for January-June up 33% YoY to EUR422.4 m while the Q2 figure was also up 20% to EUR201.9 m. Adjusted net profit at the end of the six month period stood at EUR179.3 m.

"In the 2nd quarter of 2025 we have actually continued our solid path of double-digit organic development for Revenues and EBITDA, supported by strong market tailwinds," said Guglielmo Angelozzi, Chairman and CEO of Lottomatica Group.

SKS365 sets Lottomatica up for Italy stardom

Italian sports betting is a difficult area to compete in, with market observers noting the market as one for the biggest players - mainly large openly traded companies with significant resources and sponsorship like Flutter Entertainment, Entain, and Lottomatica.

Lottomatica's takeover of SKS365, a popular online sportsbook in the country which its brand-new owner has considering that rebranded as PWO, appears to have offered it a big leg up in the competitive Italian sportsbook scene.

The business specifies that the integration of SKS365/PWO's online and retail properties stays on track, which it is targeting synergies of EUR87m by 2026. Amidst this combination, the firm's sports wagering operations have actually taken a huge leap forward.

"We have actually completed the migration of PWO onto our exclusive tech platform thus positioning Planetwin to completely utilize our abilities to catch market growth," Angelozzi said.

Revenue from the sports franchise increased 31% in H1 and 8% in Q2 to EUR279.3 m and EUR128.9 m respectively. Like other wagering companies, both B2B and B2C, Lottomatica noted what it called an 'unfavourable impact' due to the UEFA Euros taking place last year.

This tournament, one of the most significant betting occasions in worldwide sports not to mention in Europe, frequently leads to tough comparatives the year after, though it appears that Lottomatica had the ability to comfortably ride this out.

The group noted that Euro 2024 comparatives were partially offset by the FIFA Club World Cup in Q2, though it seems that FIFA's expanded club competition was not as remarkable as the Euros or World Cup, something also noted by the similarity Betsson.

Gaming and other factors to consider

In comparison to sports betting, earnings development for Lottomatica's video gaming section was not nearly excellent, though it was growth however. H1 revenue was up 2% to EUR386.5 m while Q2 profits was up 3% to EUR190.9 m.

The competitive nature of Italian betting can not be overstated. The ADM, Italy's Customs and Monopolies firm, confirmed earlier this month that it has gotten 52 licence applications from 46 business during the tender procedure for operators wanting to compete in the country's forthcoming 'revitalized market'.

It is also a market which is subject to a variety of restrictions, notably around sponsorships, which are banned outright. Some firms have actually discovered ways around this, nevertheless, by establishing infotainment collaborations in between football clubs and their homegrown media brands.