London - 16th September 2019 Graphyte, the real-time personalisation engine for the wagering and gaming market, today launched Intelligent Layouts, a revolutionary new product extension allowing operators to deliver completely customised web and app experiences for each client.
With Intelligent Layouts, operators can immediately customize every aspect of its offering to each gamer's choices, varying from customised navigation and menus, sport and game categories, promotions, banners and brand-new game launches, leading to a totally distinct mobile and desktop website design for every client.
Intelligent Layouts sits on top of existing CMS or back-end platforms, reading in offered content on site and matching it at scale to gamers, utilizing a machine-learning framework built on a deep profile of each user's play and browsing behaviours. The versatility of Intelligent Layouts guarantees that operators can control the level of vibrant content, and can select to fix curated material on occasions, new video games and banners, whilst personalising the rest of the experience.
Damien Evans, co-founder of Graphyte, explains "When we began Graphyte, our objective was to create the technology to alter the one-size-fits-all design so prevalent in betting and video gaming, to a one-size-fits-one model that appears so natural and apparent in other sectors like e-commerce. With Intelligent Layouts, we've constructed the ability for every operator to make the experience distinct for every one of their customers. As an operator, you'll know that every part of your website is tuned to the choices of each gamer - all upgraded and managed in real time. As a player, the experience is changed, the games and product classifications you like to play (or those that you are highly likely to take pleasure in) are constantly front-and-centre, and it does not stop there: promos you might have missed, brand-new game launches and occasions and price increases in sports can all be brought to the fore with Intelligent Layouts. It's exceptionally powerful and the early results we have actually seen from operator trials have actually been amazing"
With Intelligent Layouts, operators can:
- Personalise their entire mobile web, app or desktop site for each client, including navigation, menus, banners and promos pages
- Create a hyper-personalised, Netflix-style experience on video gaming sites, organizing and ranking games by versatile classifications consisting of styles and video game types - all fully tuned to each user's choices
- Seamlessly incorporate real-time item suggestions from Graphyte's Recommend engine, and layer on top of core gaming
- Control the level of personalisation, prioritise their own curated events, offers and rate increases in sports
- Ensure that the most appropriate classifications and the video games and/or sports content within them are always appeared initially for gamers
- Rank and order bingo spaces along with traditional casino and slots items with devoted performance for Bingo operators
- Manage dynamic refresh rates to ensure a consistent user experience
About Graphyte.
Graphyte is the real-time, cloud-based personalisation platform constructed for the betting and video gaming market. Operators throughout sports wagering and video gaming utilize Graphyte's Personalise platform to serve item suggestions, dynamically customise their web and native sites and engage consumers in genuine time through existing marketing channels. Graphyte applies sophisticated machine discovering to wager, gameplay and browsing activity in real time to make every interaction with a consumer appropriate and in-the-moment.
Graphyte Contact: Damien Evans CEO damien@graphyte.ai +44 7734 456 312 https://graphyte.ai
